The Destination
The Experience
The Advertisement
Own the moment. Refresh the world.
The World of
Pepsi
FIFA World Cup 2026 • MetLife Stadium • East Rutherford, NJ
A complete Pepsi takeover of the most visible hotel at the World Cup. Exterior domination. Interior transformation. VIP hospitality. Social energy. A guerrilla marketing moment that turns one building into the brand destination of the tournament.
This is not advertising. This is ownership.
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The Opportunity

THE LARGEST AD
AT THE WORLD CUP

21 stories. 40,000+ square feet of Pepsi wrapping two full building elevations. Visible from the highways feeding MetLife Stadium, from the airport approach, from stadium camera angles, and from every arrival sequence that matters. Tens of millions of travelers. Billions of impressions. One brand claiming the skyline.

21
Stories
40,000+
Total SF
BILLIONS
Impressions
The Property

21 STORIES OF PEPSI

The largest full-service hotel adjacent to MetLife Stadium. Two full building elevations wrapped floor to ceiling. Permitted. Approved. Impossible to miss. A Pepsi statement in the single biggest media moment coming to New Jersey.

Exterior Takeover

FROM HOTEL TO BILLBOARD

The building itself becomes the campaign. One glance from the highway and the Pepsi takeover is understood instantly.

Existing hotel exterior Pepsi wrapped exterior
Before
After
Drag
Arrival

CHECK IN TO PEPSI

The lobby becomes a fully branded Pepsi welcome. Self-check-in kiosks, digital surfaces, product placement, immersive blue lighting, and a first impression that says this is Pepsi territory.

Existing self check in lobby Pepsi branded self check in concept
Today
Pepsi Arrival
Drag
Guest Rooms

ROOMS THAT EXTEND THE BRAND

Guest rooms become branded hospitality suites with Pepsi touchpoints throughout. Welcome moments, custom amenities, in-room messaging, minibar integration, and subtle brand presence that keeps the experience premium.

Existing guest room Pepsi branded guest room concept
Before
Pepsi Room
Drag
Meeting + Hospitality

THE BALLROOM BECOMES HQ

A flexible branded environment for executive meetings, hospitality programming, sponsor entertaining, press, and private events. From daytime dealmaking to nighttime activation, this becomes Pepsi command central.

Existing ballroom Pepsi branded ballroom meeting concept
Before
Pepsi HQ
Drag
Food + Beverage

THE PORTFOLIO COMES TO LIFE

Bars, lounges, and grab-and-go moments become a live PepsiCo showcase. Pepsi. Gatorade. Starry. Bubly. MTN DEW. Premium cocktails, athlete hydration, fan energy, and all-day hospitality woven into the takeover.

Lifestyle + Lounge

MORE THAN A HOTEL

Every shared space can become an activation zone, from chill-out lounges to executive hosting rooms to social content moments designed for constant circulation.

Existing main ballroom or lounge space Hospitality lounge concept
Existing
Activation Lounge
Drag
The Complete Layout
EVERY TOUCHPOINT. EVERY MOMENT.
The opportunity is bigger than the building wrap. This is a 45-day branded campus with hospitality, entertainment, content, watch parties, and product immersion built into the entire guest journey.

Entertainment Zone

A fully programmed stage and event campus dedicated to live music, DJ sets, cultural moments, and branded Pepsi energy.

  • Private headline performances on key match nights
  • Daytime activations and interactive brand experiences
  • LED walls, staging, sound, and event production
  • Credentialed access and managed security perimeter
  • On-site event staff and guest flow operations
45 Days of Programming

Watch Party Zone

Not just the matches at MetLife. Every World Cup game shown live in a curated Pepsi viewing environment, indoors and out.

  • Indoor and outdoor viewing with oversized screens
  • All tournament matches live across the property
  • Premium in-stadium hospitality for the 8 MetLife matches
  • Pre-match and post-match programming
  • Full F&B service during every viewing session
104 Matches. Every Game.

Hospitality + Retail

Premium guest experience, exclusive merchandise, chef-driven dining, and the full Pepsi portfolio activated across the campus.

  • Limited-edition World Cup merchandise shop
  • Chef-curated menus with PepsiCo beverage integration
  • Signature bars and lounge experiences
  • VIP concierge and guest services desk
  • Private suites and meeting rooms for client hosting
Full Portfolio. Full Experience.
The Credential

THE BLUE CARD

Every guest receives the Blue Card, an all-access VIP credential for the Pepsi campus. 400 to 600 of the most important people at the World Cup. One card. Total access. Everything included.

The Investment
THE WORLD OF
PEPSI
A complete takeover of the largest hotel at the FIFA World Cup. 45 days. Every touchpoint. Every guest. Every moment. This is what $103 million delivers.

Property & Branding

Full Hotel Buyout400 to 600 VIP guests for 45 days. Complete exclusivity.
21-Story Building Wrap40,000+ SF across two full elevations. The largest ad at the World Cup.
Full Interior TransformationLobby, check-in, hallways, elevators, signage, and shared spaces fully rebranded Pepsi.
Guest Room BrandingPillows, minibars, amenity kits, welcome screens, and in-room content.
Complete F&B ProgramChef-curated menus and PepsiCo beverages integrated into every hospitality moment.
Branded Shuttle FleetPrivate Pepsi wrapped vehicles with continuous hotel-to-stadium service.

Experience & Activation

Match Tickets — All 8 GamesPremium VIP seating for every match played at MetLife Stadium.
Private EntertainmentCurated performances on select evenings, exclusive to guests and invitees.
VIP Watch PartiesEvery match broadcast privately across indoor and outdoor Pepsi arenas.
Entertainment CampusOutdoor fan zones, activations, and immersive brand experiences.
Retail + MerchandiseLimited-edition World Cup x Pepsi merchandise available on-site only.
Digital & ContentSocial activations, branded content production, and live-stream moments.

Everything customized. Everything branded. Everything Pepsi. The World of Pepsi is not just a hotel. It is the destination within the destination. For 45 days, this is where the most important people at the FIFA World Cup stay, watch, celebrate, and experience the brand.

THE INVESTMENT: $103,000,000
For 45 days, the world comes to New Jersey.
Make them come to Pepsi.

Disclaimer: World of Blue is an independently owned and operated hotel property located at 2 Meadowlands Plaza, East Rutherford, NJ. World of Blue has no affiliation with, sponsorship by, or official connection to FIFA, the FIFA World Cup™, the FIFA World Cup 2026™, or any related entities. The property’s proximity to MetLife Stadium is solely a function of its geographic location. All concepts, renderings, and activations presented herein are proposed ideas for discussion purposes only and do not imply any existing agreement, endorsement, or partnership with FIFA or its commercial affiliates. FIFA, FIFA World Cup, and related marks are trademarks of the Fédération Internationale de Football Association. Pepsi®, Gatorade®, MTN DEW®, Bubly®, Starry®, and all related brand names are registered trademarks of their respective owners.